Last Updated on 05/04/2022 by Steve Wanjie
15 Digital Marketing Mistakes to Avoid in 2022 you need to know now.
15 Digital Marketing Mistakes to Avoid in 2022 list:
- Not calculating ROI
- Choosing quantity over quality
- Working in silos
- Lack of consumer activity
- No consumer engagement
- Poor customer service
- Relying on DIY
- Neglecting SEO
- Missing target audience
- No interactive content
- Dismissing email campaigns
- Deceptive approach
- Inconsistent branding
- Lack of personalization
Digital marketing might be the only viable form of marketing today, but it too can backfire if you don’t do it right.
Many outdated and unethical practices can put your business at a disadvantage and earn you a bad reputation in the market.
Digital marketing trends have evolved over the years; the latest techniques and strategies are more refined and dynamic.
The right tools and practices will lead you to success, but patience is the key.
Every company is unique, so marketing campaigns need to be tailored to their goals and requirements.
15 Digital Marketing Mistakes to Avoid in 2022
If you are planning to invest in digital marketing this year and make it work, be smart and avoid making the following mistakes:
1. Not Calculating ROI
If the revenue generated by your business does not even make up for the capital you spent on marketing, this is terrible news.
Unfortunately, many entrepreneurs do not realize the financial loss because they don’t keep track of monetary transactions.
A positive ROI (return of investment) means that the proceeds from your business exceed the cost of running it.
A negative ROI indicates that your business is not profitable and that you will accumulate vast amounts of debt if it continues that way.
2. Choosing Quantity over Quality
You probably understand that website content is an integral aspect of digital marketing.
The more content you publish, the better your website ranking.
Most business websites have a dedicated blog that is used for inbound marketing.
Accepting and providing guest posts is also a clever way to obtain backlinks and increase the site’s authority.
Sadly, many businesses only focus on the quantity of content; they start posting poorly-written irrelevant material, which displeases users and doesn’t fool search engine algorithms either.
Quality content is informative, seamless, helpful, and true to one’s brand.
Spamming happens when you go overboard with your digital marketing efforts badly.
A typical example is when a startup sends out dozens of promotional emails to potential clients or customers every day.
If you flood someone’s inbox, they won’t be compelled to hear you out; instead, they’ll get annoyed and report you as spam.
Keyword stuffing is also a form of spamming where you reuse a word or phrase so many times that it seems unnatural and ridiculous; these practices degrade the content quality and website credibility.
4. Working in Silos
Many big and small businesses employ a phenomenon called ‘working in silos’.
A company constitutes several departments within its premises.
For instance, a software development firm may have a team of developers, an HR crew, a group of designers, a marketing team, and an administrative panel.
All these different teams work separately, and their work does not complement each other.
Therefore, a collaborative approach is necessary to bring everyone together and devise marketing strategies that accurately exemplify all elements of the business.
5. Lack of Social Media Activity
Social media marketing is currently ranked number one among all facets of digital marketing.
Every person owning a smartphone and accessing the internet frequents at least one social app every day.
Social media is where the public lives and breathes, so a presence on multiple social platforms is a must for every business that wants to generate traffic and increase sales.
Advertising on social media is ideal for brand building and awareness.
Your company is exposed to a vast and diverse audience, which gives way to limitless opportunities.
6 . No Consumer Engagement
Brands that reach out to consumers and seek their involvement in company projects and decisions gain massive attention.
The public likes to be included and is always happy to voice opinions.
When you communicate with them and build a good relationship, you earn their loyalty.
On the contrary, if you stay aloof, nobody notices you.
Posting on social media and encouraging viewers to comment/participate is a popular tactic for consumer engagement.
7. Poor Customer Service
When someone buys a product or service from you, it makes sense to follow up.
Request feedback and let the customer know that you would be honored to serve them again.
If a customer has encountered an issue with their purchase, do not ignore them or get offended.
Efficient and helpful customer service is an underrated marketing aspect.
When you promptly respond to complaints and solve the customer’s problem, the business earns their respect.
In addition, providing customer service through social media is convenient for consumers and serves to publicize your hospitality.
8. Relying on DIY
Most small business owners have a limited budget; thus, they are motivated to spend the bare minimum on marketing.
Hiring a professional to do the job seems like an unnecessary expense, so they decide to DIY digital marketing.
Unfortunately, they are already managing multiple business departments, so it is no surprise that they lack the time and expertise to launch an excellent online marketing campaign.
As a result, their efforts to promote a product or service over the internet are pitiful, if not utterly tragic.
9. Neglecting SEO
Good SEO practices are crucial to maintaining and improving a website’s functionality and user experience.
It includes aligning your content with search intent, optimizing images, creating user-friendly URLs, acquiring backlinks from reliable sources, tweaking speed, and eliminating broken links.
If you abandon SEO practices, your website will become sluggish, disorganized, and dysfunctional.
As a result, your SEO score hits rock bottom, the website loses traffic, and digital marketing investments go to waste.
10. Missing Target Audience
Thanks to advancements in AI technology, digital marketing has become progressively intelligent and productive.
Targeted ads allow businesses to reach out to a limited audience that is likely to show interest in their brand and make a purchase.
Sellers can predefine the persona of potential customers so that their ads are not displayed to people who would never buy anything from them.
Your target audience can be outlined by geographical location, age group, gender, and more specific characteristics.
11.No Interactive Content
If you are not publishing any videos to promote your products and services, you are far behind your competitors.
YouTube is among the leading search engines, and nowadays, people rely more on what they can see.
Partnering with influencers and affiliates on video channels is a great way to gain fame and recognition.
You can instantly go viral by posting captivating content on TikTok and YouTube shorts while sharing the link on all other social media profiles.
12. Dismissing Email Campaigns
Email marketing is a proper and tried channel that retains significance.
Instant messaging apps might be the hype, but emails are a significant component of professional environments.
It is the preferred means of communication for formal conversations and notifications.
In addition, at least 30% of consumers check their email multiple times throughout the day.
Therefore, if you abandon email campaigns, you miss out on many genuine leads.
13. Deceptive Approach
Do not use lies and false propaganda to lure in customers or followers.
You may expect a grim future if you say one thing and do the opposite or make promises you can’t keep.
The public will eventually realize that your business is a sham, and word spreads fast on digital media.
If you don’t want your online marketing efforts to fail, be honest and deliver what you advertise.
Selling defective/low-quality products, charging hidden fees, making up stories, and using fake visuals are typical of a deceptive marketing approach.
14. Inconsistent Branding
Your brand is your identity, and you need to embrace it.
You cannot sit in two chairs simultaneously or constantly modify your image.
Publishing random content that is all over the place and irrelevant to your trademark will cause chaos and confusion.
Your existing fans would be displeased and call you fickle.
Nobody wants to associate with a brand that lacks individuality or exhibits a split personality.
15. Lack of Personalization
If your entire marketing content mimics a generic and mechanical sales pitch, you will join the never-ending queue of businesses that remain invisible on the internet.
The public does not want to be told what to do or hear how great you are.
You have to inspire them, connect to them personally, and show them what your company is capable of.
People should be able to relate to your business as if it were a natural person that can solve their problems.
15 Digital Marketing Mistakes to Avoid in 2022 discussion terminates here.
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Guest Post: Author Bio
John Adams is a technology enthusiast, eager to discuss the latest trends and dive into technical details. He also loves traveling and blogging about current affairs. Sharing personal opinions and life experiences makes him happy, and he is always open to constructive criticism.
More on digital marketing mistakes here
Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.