9 Quick Ways of Generating Sales for Small Business Products

Last Updated on 03/12/2021 by Steve Wanjie

Table of Contents:
1. The Importance of Generating Sales
2. Small Business Must Know Their Customer
3. How to Promote Your Business to Generate Sales Leads
4. How to Use Advertising to Generate Sales Leads for Business
5. How to Use Networks to Generate Sales Leads
6. Content Marketing to Generate Sales Leads
7. Use Affiliate Marketing to generate sales leads
8. Create a YouTube Channel to help Generate Leads
9. Use Word of Mouth to Generate Leads

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generating sales

Generating sales. What is generating sales? How do you start a business if I may ask? You start a business to help solve a problem in the community. I’m I not right? But you do have a personal interest though. You want to make money out of your efforts. That means figuring out how the money will come in. You need to create a process of ensuring that the product reaches the consumer. And the consumers have to pay for the product to sustain business operations. But is the process of acquiring customers that easy?

Generating sales. The process of identifying, getting in touch and collecting information from potential customers. Generating sales means finding, contacting and collecting prospective customers information. That is the work of the marketing department in a small business. A marketing department must-do marketing both off and online to ensure product movement. Its the work of the marketing personnel to generate sales leads ideas. Sales lead graduate in products sales. Generating sales is not easy thus, those in the sales must work hard to create a customer base. A customer base that can ensure business growth and profitability.

This article shows and gives ideas on how to generate sales to provide profitability. Sales must meet a level that ensures the smooth running of the business. Generating sales is a big problem for small business owners. They lack marketing skills to drive product sales to profitable levels. Small business owners are dependent on lead generation to sell their products. Without the technical know-how and support, these businesses fail before the fifth year. The more sales lead a business is able to generate more products sales improve. Lead generation is a sure way to improve the conversion of potential customers to buyers.

1. The Importance of Generating Sales

These are a common enemy to most small businesses. The majority of them struggle with products sales. They are unable to generate sales leads that can ensure the smooth running of operations. Without above average products sales, the business struggles and a good number fail.

Where is the solution? The solution is the Lead Generation. Small business must know how to create and generate sales leads ideas of their own. This is important. If the product doesn’t sell the business goes under. Period.

How do you generate sales leads in a digital marketing era? Let us discuss ideas that help generate leads that convert to sales.

2. Small Business Must Know Their Customer

Every product or service has its audience. Thus, if a business owner does not know who is his or her customer how do they generate sales leads. It is not possible to sell if you don’t know who to sell to. The first task of a business owner is the identification of Target Audience.

Who is your true customer? With this information, you can now go ahead and create a marketing plan. A marketing plan will allow you to contact and get information from the target audience. The right messaging application is possible because you know who the recipient is. Then lead generation becomes possible, easy, and cost-effective.

3. How to Promote Your Business to Generate Sales Leads

You have identified your target audience. After knowing who your customer is you made your marketing plan. What next? You need to devise promotional methods to help create sales leads. How do you do the promoting? Here are some methods you want to use.

a) Website

We are living in a digital marketing era. You too need to use digital marketing promotion methods to generate sales leads. A website is a necessity. You must create one to help market your business online. You will need:

. A domain name. I get mine from Name Cheap
. Website host. I get hosting from Site Ground
. A website management platform – I use WordPress

With these three you can have your website online within minutes. You will use your website to run marketing campaigns online. It is an asset every business must-have.

b) You need Social Media Accounts

The world is living on social media platforms. If you want to reach your target audience find them on social websites. You need a Facebook, Twitter, Instagram, Pinterest and others. You pull your potential customers from social media to your websites. Once they arrive at your website you ask them to join your email list so you can send them a newsletter once a week.

c) Create Promotional Materials

Send letters to your email list at least once a week. The aim of these emails to send promotional materials, and reminders. And to pre-sell your product to them. Let them get all the information about your product. People don’t buy on their first encounter with a product. Most buy on the seventh encounter. That is the importance of collecting emails.

4. How to Use Advertising to Generate Sales Leads for Business

You should make use of ads to generate sales leads. Ads are an effective way of reaching potential customers both on and offline.

Ads give two opinions paid and free. So you may search for free classifieds and paid classifieds and pace ads on both options.

• Classified Ads

Use can place free ads or you may choose to use paid-for ads. If you can pay it great to use paid classified ads. Paid for ads have quick results than free ad placements.

• Facebook Ads

The advantage of Facebook ads is the ability to target your audience. This precision allows you to generate leads that are easy to convert into sales at your website.

• Google Ads

Google ads are very good because they allow you to reach your target audience worldwide. Facebook ads reach Facebook users only. The beauty of Google ads is that they reach people everywhere on the planet. Google precision is better than Facebook’s.

5. How to Use Networks to Generate Sales Leads

Everybody has a network but most people don’t realize it. It is good to communicate your needs to peers and other people whom you interact on a regular basis. If you are a shopkeeper you have shopkeeper friends. If you are a footballer your closest friends are footballers. That is where you start your marketing people in your cycle and their friends.

Be good to people because you don’t know when you will need them. You have friends on social media. That is a network you can use to generate sales leads. Creativity is the key to using networks to push your business agenda. Networks at your disposal include:

• Social media
• Business forums
• Social events
• Church
• Business and social conventions

6. Content Marketing to Generate Sales Leads

Create Great Blog Post Images
calculating sales data

Want to generate free sales leads. Create high quality, original and entertaining content for your blog. Make sure to post weekly. Once you have posted an article on your blog its time to do content marketing.

You distribute the same article to various article directories. The article has a link pointing back to your blog. People who like your article will click through to your blog to see more from you.

That is content marketing and it steals traffic from article directories for you. Doesn’t that sound good? Make sure to use SEO to help Google bring you free traffic.

7. Use Affiliate Marketing to generate sales leads

You could choose to make use of affiliates and pay them in commissions per item. The option is to join affiliate platforms such as Commission Junction. They will manage your affiliates for you for a small fee once takes place.

8. Create a YouTube Channel to help Generate Leads

Youtube video drive traffic to your websites. These are people interested in what you sell. Use SEO while uploading videos so the right audience finds you YouTube channel.

9. Use Word of Mouth to Generate Leads

Word of mouth is a powerful marketing tool. Ask your current customers to ask their friend. It works because it is a user who is selling your product to their friends. That is an endorsement. A user’s opinion is powerful.


There are many ways to generate sales for your business. Ypu should use both on and offline tactics to create leads. You need to focusing your efforts on your target audience. Use both free and paid for methods to reach your lead generation targets. And remember digital marketing dictates use of electronic lead generation ways more. Because your audience is online.

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Thanks for your visit

Steve Wanjie

Founder – Dijito Marketing

How Digital Marketing Helps Small Business

How to Make Money Online with Digital Marketing Fast 7 Tips

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By Steve Wanjie

Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.

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