Content Promotion Strategies in Kenya

Last Updated on 19/05/2022 by Steve Wanjie

Content Promotion Strategies are discussed here in detail.

Welcome my friend.

What is Content Promotion?

Content promotion is a form of marketing that aims to make content go viral.

 CP (content promotion) distributes blog posts, articles, videos, infographics, and other resources via paid and organic channels, including social media, pay-per-click advertising, email marketing, influencer outreach, PR, and syndication.

 You do content promotion through social media, and it’s the process of increasing the visibility of a specific piece of content on social media platforms like Facebook, Twitter, or LinkedIn.

This article will explore different ways to promote content and how you can use them in the future.

We shall discuss the benefits of using certain types of content promotion to find out which one would be best for your company or organization.

We will also explore what type of content would work best for your business or organization and how you can promote it on social media platforms like Facebook, Twitter, and LinkedIn.

Chain link - Content Promotion Strategies
Chain link

Why is Content Promotion Important?

The content you create is not just for the readers.

It is for the search engines as well.

If you want your content to reach most of your target audience, it needs to be seen by many people as well.

Promoting your content can be done in many ways, and it all depends on what works best for you and your company.

For example, some people prefer to do it through social media, while others prefer more traditional methods like email marketing or even word-of-mouth marketing.

Thus, CP is essential because it creates (brand or product) awareness, answers your target audiences’ questions, and helps you build trust, develop relationships, improve conversions, generate leads, and increase product (or service) sales. 

What are Content Promotion Strategies?

Content promotion strategies are a set of tactics you use to increase the visibility of a piece of content, e.g., a blog post or a video.

There are many different types of content promotion strategies, which you can break down into two categories:

inbound and outbound.

Inbound content promotion strategies focus on attracting people to your content through search engine optimization, social media, and other inbound marketing tactics.

Outbound content promotion strategies focus on getting people to your content through email marketing, advertising, and other outbound marketing tactics.

For any strategy to be successful, you must have a well-defined goal for what you want the plan to accomplish.

For example, if you want more people to read your blog post, you might use an inbound strategy like SEO or social media.

 List of Content Promotion Strategies:

1. Guest blogging

2. Social media

3. Email marketing

4. Search engine optimization

5. Influencer marketing

6. SMS

7. Content Syndication

8. Niche groups

9. Make your content shareable

10. Search Engine Marketing

11. Infographics

12. Video

Content Promotion Strategies explained:

1. Guest blogging

Guest blogging is a form of content marketing where you write articles for other blogs.

 You can do it in two ways:

a) You can write an article and publish it on your blog, then contact another blog to publish it as a guest post. 

b) You can write an article and submit it to another blog as a guest post.

c) Invite an expert guest blogger to write a blog post for your blog.

The guest blogger then links to the article on their site to give you a backlink.

Guest blogging is one of the most effective ways to build links back to your site, increase traffic, increase brand awareness, and generate leads.

2. Social media

Social media is a form of social interaction that uses the internet and mobile devices to create, share, and exchange information and ideas in virtual communities and networks.

It’s useful as a marketing tool for businesses or an informal communication platform between friends.

 It is now one of the most popular ways to promote content, especially among digital agencies and brands. 

The most popular social media platforms are Facebook, Twitter, LinkedIn, Instagram, and YouTube.

There are many ways to promote content on social media channels. Some of the most popular ones are:

a) Sharing content on social media channels

b) Creating a hashtag for the post

c) Promoting posts through paid ads

3. Email marketing

Email marketing is a form of marketing that uses email to deliver promotional messages to customers.

The term “email marketing” is often used synonymously with “electronic mail marketing” or “email marketing.”

 You can do email marketing in several ways, such as:

  • Sending personalized emails to prospects or customers
  • Sending company newsletters and updates
  • Promoting products or services through email newsletters
  • Offering discounts and deals via email

4. Search engine optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” marks.

The higher the rank on the search engine result page, the more visitors will visit your site.

Therefore, SEO is an integral part of digital marketing because it helps drive traffic to your website.

Hence, Search engine optimization helps in content promotion by ensuring as many people see your content as possible.

5. Influencer marketing

Influencer marketing is a form of marketing that focuses on influential people rather than the target market.

The influencer could be anyone from an expert in the field to a celebrity endorser.

The idea is that these people can affect purchase decisions and drive word-of-mouth advertising.

The influencer will promote the product or service to their followers, increasing brand or product awareness and sales.

The influencer gets compensation for their endorsement, which can be money, free products, or other incentives.

6. SMS

SMS stands for Short Message Service.

It is a text-based communication service that allows the exchange of short text messages between mobile phone users.

SMS marketing is a type of marketing that uses text messages to communicate with customers.

It is a cost-effective way to reach out to customers, and you can use it for both B2B and B2C purposes.

The main goal of SMS marketing is to increase customer engagement, leading to increased sales.

It can also be used as a customer service tool, for example, when the company needs to contact the customer about an order or delivery.

 You can use SMS marketing for many purposes, such as to promote products and services, remind customers about an upcoming event, or provide information about a company’s latest news.

7. Content Syndication

Content syndication distributes content to other websites, blogs, and social media channels.

It is a way for you (publishers) to increase your reach and generate more traffic.

The content can be in articles, videos, podcasts, or other media types.

The publisher will then share it with other sites interested in publishing it on their site.

It is an excellent way for publishers to get more exposure and grow their audience.

8. Niche groups

A niche is a small, specialized market.

It is a subset of a larger market.

Niche marketing is targeting specific groups of customers within a broader market.

For example, you can do niche marketing by narrowing the focus to one or more demographic groups, geographic regions, or psychographic segments.

A niche group is a group of people who share a common interest.

Niche groups exist around a shared interest or hobby. 

Niche content is a type of content written for a specific audience. It comes in a way that the reader will be able to understand the topic without any prior knowledge.

You can use niche content strategy for many purposes, such as:

  • To educate readers about a particular topic
  • To provide information about products or services
  • To promote an event or product launch
  • To provide information about an organization’s mission and values

Thus, you need to join and share your content on as many niche groups as possible, e.g., Facebook groups.

9. Make your content shareable

Shareable content is a type of content designed to do well on social media.

It can be anything from a video, an article, or even a meme.

Shareable content aims to get people to share it with their friends and followers on social platforms.

The most popular types of shareable content are:

  • Videos
  • Articles
  • Memes
  • Infographics

The more your content is shared, the more traffic it generates for your site.

How to make your content shareable?

Many factors make content shareable.

The most important one is the emotional connection the content has with the reader.

It should be something that they can relate to and feel passionate about.

The second factor is the relevance of the content to a specific audience.

The more relevant it is, the more likely readers will share it with others interested in similar topics or issues.

The third factor is how well-written and engaging it is.

If you want your content to be shared, you need to make sure that it’s well-written and engaging enough for readers to want to share it with their friends and followers on social media platforms like Facebook, Twitter, LinkedIn, etc.

10. Search Engine Marketing

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites (or site content) by increasing their visibility on search engine results pages.

It includes paid and unpaid methods, such as SEO, SEM, and PPC.

Paid methods include:

  • Pay-per-click advertising (PPC)
  • Display advertising
  • Sponsored listings

Unpaid methods include:

  • Search engine optimization (SEO)
  • Social media optimization (SMO)

11. Infographics

Infographics are visual representations of information, data, or knowledge.

They are a great way to present complex information in an easy-to-understand format.

An infographic is a graphic image that presents exciting and often humorous information.

You can use it to represent data, illustrate a concept, or summarize a process.

Therefore, Infographics are a great way to promote content.

They are visually appealing and shareable on social media platforms like Facebook, Twitter, Pinterest, and LinkedIn.

12. Video

A video is an electronic medium for the recording, copying, playback, and broadcasting of moving visual images.

 You can record video with either analog or digital technology.

A video is a powerful tool for content promotion.

It can promote your products, services, and even your company.

There are many ways to use video for content promotion.

For example, you can create a video that showcases the features of your product or service.

You can also create a video that explains how to use your product or service.

You can also create videos that showcase the benefits of using your product or service.

You can also create videos that show how you use your product or service to show people how it works and what it does for them.

You could also make a video about the company itself and what they do, why they do it, and who they do it for.

You could turn your blog posts or articles into videos and post them on YouTube to reach more people.

What tools can you use in content promotion?

Content promotion tools are a great way to get your content in front of the right people.

They can help you find influencers, create social media posts, and even automate your social media marketing.

There are many different content promotion tools you can use for various purposes.

Some are more general and can be used for any content, while others are more niche and only work with certain types of content.

There are many different content promotion tools you can use for your business.

Some of them include:

a) Social media management tools:

The most popular social media management tools are

  • Hootsuite
  • Buffer
  • Sprout Social
  • AgoraPulse.

b) Content curation tools:

 You can use content curation tools to find, organize, and share content.

They are a great way to keep up with the latest trends in your industry.

Some of the most popular content curation tools include:

  • Feedly
  • Pocket
  • Flipboard
  • Scoop.it
  • News360
  • Content distribution tools
  • Influencer marketing platforms
  • Blogger outreach platforms

How to Promote Your Content on Social Media

The main goal of social media is to create a community of followers.

If you have built a community, you need to ensure that they are engaged with your content and are not just scrolling past it.

The following tips can help you promote your content on social media:

a) Create a custom post for each social network

b) Promote your content through hashtags

c) Share your content on other platforms like LinkedIn or Medium

d) Use influencers to share your content with their followers

Conclusion: Content Promotion Strategies

Content promotion is the most critical aspect of any marketing strategy.

There are many ways to promote content, such as social media, email marketing, and paid advertisements.

There are two main types of content promotion:

  • Organic Content Promotion
  • Paid Content Promotion

Organic Content Promotion is when a company uses free channels to promote its content, and Paid Content Promotion is when they use paid third-party media to promote its content.

Do you need content written for you?

We do high-quality original blog posts and articles.

Call or WhatsApp Steve on +254 724 130 446 or email me [email protected]


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By Steve Wanjie

Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.

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