A Creative Way: How to Write Digital Marketing Content?

Last Updated on 15/04/2022 by Steve Wanjie

How to write digital marketing content?

There are many ways to create digital marketing content.

So, what is the best way?

People often ask me this question.

From our experience, we can tell you that it depends on the type of article you are writing.

Therefore, this essay will discuss several effective ways to write digital marketing content.

It is crucial that your style is unique and captivates people’s attention.

Write Digital Marketing Content  infographic - Write Digital Marketing Content in 15+ Effective Ways
Write Digital Marketing Content infographic

Write Digital Marketing Content in 15+ Effective Ways:

First, there are numerous ways of enhancing your writing skills.

The more creative your blog content is, the more it attracts the reader’s attention and thus attracts potential buyers.

On the other hand, if a visitor has to read something clear, step-by-step, and follow a simple rule, he might get bored and leave the page before it is made up.

Then  how to make your essay longer with words without making it dull?

You didn’t know how to find an intelligent way to make it longer.

It probably means you were trying too hard.

Making your essay longer with words should be easy; it should flow naturally; otherwise, it will look like an obvious ploy for essay writing services to boost their sales.

So how can your company stand out from the crowd?

The answer is simple: creating compelling and memorable content people want to read.

Here are ten creative tips for writing digital marketing copy that stands out from the pack.

1. Use social proof in your copy:

One of the most acceptable ways to build trust with a new audience is by using social proof.

Social proof is a testimonial showing that other customers have succeeded with your product or service.

Social proof can happen in many forms, including buyer reviews, case studies, or media mentions.

2. Tell readers how you can solve their problems:

Your product or service should always be presented as a solution to your customers’ problems.

For example, if you’re selling an anti-aging cream, don’t just talk about how great your product is; tell your audience what it will do for them (i.e., reduce wrinkles and improve skin health, etc.)

3. Write an outline:

Before you start writing anything down, create an outline for what you plan on writing about.

It will help retain your writing focused and organized and will help ensure that all of your points are covered logically.

4. Write Strong Headlines: 

A strong headline can go a long way to attract readers’ attention and get them interested in reading your article.

It’s been said that the headline is more important than the article itself because if no one reads your call-to-action line, then they will not read additional content.

5. Choose the right topic:

The next important thing is to choose the right topic for your content.

Again, if you are targeting professionals, you will need to select a topic that they will find interesting and, at the same time, related to your business or service.

For example, suppose your company is into landscaping instead of writing about gardens and plants.

In that case, you can write about how landscaping adds value to real estate properties or offices and why it is vital for business owners or homeowners.

6. Perform an Audit on Your Competition’s Content: 

You can start by performing keyword research (as you usually would) and then determine where your competition’s content is ranking for those keywords.

7. Determine What Makes Your Target Audience Tick:

If you have ever done customer service, you know that people like to feel special.

That’s why customizing emails based on customer data has increased open rates by 26 percent and click-through rates by 14 percent.

8. Use Humor:

Everyone likes to laugh.

It’s even better when that laughter comes from something you said or did.

But unfortunately, not everyone possesses a great sense of humor — especially in writing.

Therefore, you need to approach comedy with care if it falls flat.

9. Use graphics:

Graphics are a great way to lure readers.

I love reading articles with graphics like images, infographics, and many more.

They appear captivating, but they also make it easier for us to understand the content.

Unless your article is a lengthy piece of research or an eBook, you can always add images and make it look visually appealing.

10. Answer questions:

 Providing answers is one of the most effective ways to write digital marketing content.

But, first, you need to ask yourself how you write an article that will answer your target audience’s questions?

The best way to do this is to put yourself in their shoes and think about the kinds of questions they would have on the topic you’re writing on.

11. Write a listicle:

Listicles are among the most liked forms of online content today.

Reason- they have a straightforward premise – they are lists of things, with each item supplemented with descriptive text. 

They are often used to rank items in terms of popularity or quality but can describe several things without ranking them.

A listicle is a list-based article that has an exciting headline like “10 ways to…” or “5 most expensive…” or “Top 7 best…” etc.

A listicle is an easy-to-read format that catches the reader’s attention at first glance. 

There are various listicles like Numerical Listicle, Sequential Listicle, Reverse Listicle, etc.

You can choose any of them according to your topic/subject matter/purpose of writing.

12. Create an infographic

Infographics are another prevalent form of content that has recently emerged in digital marketing.

Infographics are visual representations of data or information, allowing readers to quickly understand the context behind that information to process it better and retain it.

13. Make an eBook or guide:

The eBook, eBook let, or even a simple checklist can be valuable to your content marketing strategy.

Additionally, they are also helpful in building your email list as you can give away such useful documents in exchange for an email address.

14. Run a survey or poll

Running a survey is another excellent way to generate content ideas.

You can ask your audience what subjects they would like to know more about, then use this data to create content that will appeal to them. 

You can also research specific topics and write an article based on your findings.

15. Craft a video script

You can always write a blog post, but everyone does that.

Try crafting a video script instead if you want to catch eyes and get people talking about your company.

People love video content, so it only makes sense that you take advantage of the trend and make some fun, exciting videos.

16. Start a podcast or vlog series:

Like writing scripts for videos, starting your podcast or vlog series is another excellent way to get creative.

While also getting your name out there on the web.

Podcasts and vlogs are more accessible than ever before to create; all you need is a good microphone and some editing software, and you’re good to go!

17. Do Something Like Live stream something:

You might be thinking that live streams are only for experts. And you’re right, they are.

But they are also perfect for beginners.

For example, you can turn your live stream into a Q&A session where you answer questions that the audience has about your business. 

You can also use it to show how you make a product or give them a behind-the-scenes look into your office.

This type of content is excellent for building trust and establishing yourself as an expert in your field.


There are no exact rules to writing creative marketing content, and there are only tips and tricks that will help you create a perfect blog post or website content.

This article’s main aim was to help you understand the process of writing effective digital marketing content.

Also, we focused on hacks and tried to take a different approach to write digital marketing content.

Author’s Bio:

Emily Johnson is a writer and blogger. She loves helping people, teaching and sharing what she knows about blogging, affiliate marketing, social media management, and digital marketing.


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By Steve Wanjie

Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.

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