Last Updated on 18/01/2022 by Steve Wanjie
4 tips to get the best eCommerce SEO keyword research.
What is SEO? Why Is It Important?
SEO (Search engine optimization) is the procedure used to influence a page’s position in a search engine’s unpaid results.
Commonly referred to as “organic,” search engine results.
SEO aims to increase organic search rankings for targeted keywords by increasing the number of visitors to your website.
For example, if you want people to visit your brick-and-mortar store, you may use traditional marketing techniques like print ads and television commercials.
But these can be expensive and time-consuming.
So instead, a more cost-effective way to get people into your store is by optimizing for local search terms on Google Maps so that when people are looking for nearby stores, yours appears on the list.
Thus, SEO is part of a digital marketing strategy.
SEO helps bring traffic to your website and generates leads to boost sales.
Usually, websites and blogs follow the standard rules of SEO and other digital marketing strategies; however, if you have an eCommerce website, executing SEO is a little different than usual.
Also, concentration on “on-page” SEO is essential for eCommerce websites.
We explain everything you must know about eCommerce SEO, including the best ways to get eCommerce SEO keyword research for your website.
Read on to find out!
How is eCommerce SEO different?
Ecommerce SEO refers to the digital marketing tactic of making your online store visible to a broad audience and bettering your rank on the Search Engine Results Page (SERP) through the products your company sells on the website.
To execute a successful eCommerce SEO, optimizing the headlines, using the product descriptions for keywords, adding metadata, and paying attention to internal link structure and navigational structure for a better user experience is significant.
For optimizing all of the above components and attracting online traffic to your eCommerce website, the best way is to create individual pages for each product you sell while using these components.
In addition to these pages, adding standard web pages like Homepage, FAQ page, Blogs, and About Page is essential for building brand awareness, image, and customer trust.
Thus, eCommerce SEO is a little different from regular SEO.
For example, eCommerce SEO requires individual product pages and standard web pages fitted in the product descriptions, headlines, etc.
But traditional SEO can just be executed in blogs, about pages, etc.
Why is eCommerce SEO important?
Ecommerce SEO is specifically for brands focusing on selling products and services on their websites.
Without SEO, websites will fail to rank better on SERP and not be findable.
As a result, brands will lose promising customers and good business.
Ecommerce SEO helps businesses reach their target buyers without engaging into paid digital advertising.
4 Tips to do eCommerce SEO keyword research
To optimize SEO better for your eCommerce business, here are a few tips you should consider while searching for keywords:
- The Right Keyword
It would be best to find the right keywords according to your content, products, and target audience.
For this, you will have to conduct thorough keyword research involving going through the competitors’ websites and using keyword research tools like SEMRush.
- Conducting small research on the popular competitors’ websites to see their keyword optimization will give you an idea of how your SEO should be.
- Using keyword tools will help you analyze your keyword search volume, CPC (cost-per-click), and user intent.
2. Homepage SEO
Putting significant efforts on the homepage to increase sales and traffic on an eCommerce website is often advised.
Apart from SEO purposes, this is so because the homepage is the first page online visitors will be viewing, and it paints the first impression of your brand.
Following are the three must-have components of a homepage that you must optimize:
- Homepage Title Tag:
The SEO title tag should include your company’s name, along with the primary keyword phrase, no more than 70 characters.
Although just SEO is not enough, it should be appealing and engaging for the audience.
- Meta Description:
The short description of your company that appears below the title, website on the SERP is called – meta description is.
It is 160 characters written to give the users a summary of the company and entice them to click on the website.
Use the content on the homepage to tell viewers a little something about your company and the products you will be selling.
You can also hire content writing services for creating compelling content for your website.
3. Focusing on Product page SEO
The product page on your website is the key to a successful online business and will determine the success of your marketing efforts.
Writing detailed, SEO-rich content for the products will help Google find them better.
The description should be complete with product name, customer reviews, images, videos, and product-specific FAQ content.
Adding common search keywords to all these components is best to make your eCommerce website more findable.
4. Interlinked Website
Site linking plays a partial role in search engine optimization.
Internal linking structures (links of other web pages present on a web page and vice versa) are vital to boost eCommerce traffic by showing the relation between two pages and increasing your website’s searchability.
Conclusion: 4 tips to get the best eCommerce SEO keyword research
Follow these essential steps to make your eCommerce website rank better on the search engines and make your brand stand out!
Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.