The Complete Guide to Content Marketing

Last Updated on 19/05/2022 by Steve Wanjie

We created this guide to provide you with the basics of content marketing and help you to understand what it is and why it’s so important.

Content marketing involves creating and distributing relevant, valuable, and consistent content to attract and retain a clearly-defined audience to achieve business objectives.

Marketing content includes text, images, audio, video – anything you can share online.

People’s ways of consuming information have changed dramatically as the digital age has taken over.

Nowadays, people experience information overload daily with input from all directions.

The days of waiting for TV or radio programs are long gone – if we want something, we Google it!

As a result, content marketers have adapted their strategies to this new reality by ensuring their brand’s message is always on and easily found by their target audience.

A maerketing pin board - The Complete Guide to Content Marketing
A marketing pin board

What is content?

Content can be anything from a blog post to a video or even an infographic.

The key to content marketing is that it should be engaging and informative.

The content should be relevant, engaging, and informative. Quality content makes the reader want to take positive action.

Types of content:

  • Blog posts
  • Articles
  • Social media posts
  • Videos
  • Infographics
  • Emails
  • Landing pages
  • Games
  • Stories

What is marketing?

Marketing is promoting a product or service to create awareness and drive sales.

You can do it through various channels, such as social media, print ads, TV commercials, etc.

It is also about understanding what customers want and need to meet their needs.

  It is a broad term that includes many different activities, such as advertising, public relations, and social media.

Marketing Types:

  • Advertising
  • Public Relations
  • Direct Marketing
  • Digital Marketing

What is Content Marketing?

Content marketing is a selling technique that uses content to attract, acquire, and engage a target audience and move them towards the ultimate goal of making a purchase.

It works with social media platforms, content aggregation, e-newsletters, and search engine optimization.g

 Content marketing explained

Content marketing is a marketing technique that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.

What is the goal of content marketing?

Content marketing aims to create high-quality content that the target audience will share.

The more people share the content, the more exposure your brand, product, or service gets.

It increases the chances of attracting new customers or retaining existing ones.

The History of Content Marketing

The history of content marketing is traceable to the early 1900s when the first magazine was published.

The magazine was called “Successful Farming,” and the United States Department of Agriculture published it.

The magazine’s goal was to provide information about farming techniques for farmers in America.

In the 1920s, advertising agencies started using content marketing to promote their clients’ products or services.

They would create articles or other forms of media distributed through newspapers or magazines.

In the 1990s, companies like Nike began using content marketing to promote their brand and attract potential customers with great deals.

How can you use content marketing?

 You use content marketing to generate leads for your business by attracting new or potential customers through content that you create.

You can do it by providing valuable information about your products or services.

You can also use this strategy to drive traffic back to your website by creating content that promotes your product or service to answer current or potential customers’ questions.

What is the purpose of marketing content?

Marketing content is a broad term that encompasses many different types of content.

It can be anything from a blog post to an email newsletter to a video.

Marketing content is helpful for many purposes, such as:

  • Generating leads
  • Increasing brand awareness
  • Promoting products and services
  • Educating customers about the company’s products and services

 What are the Benefits of Content Marketing?

The benefits of content marketing are numerous.

It can help you reach your target audience by providing them with the information they need about your products or services.

It can also help you generate leads by providing them with the information they need to contact you for more information about your business.

Content marketing can also help you build trust with your audience by providing valuable information to make them feel like they know you better.

The benefits of content marketing are:

  • It helps in building trust with the audience.
  • It helps in building credibility with the audience.
  • It helps in generating leads for the business.
  • It helps in increasing traffic on the website or blog.
  • It helps in improving customer retention rates.

Who needs content marketing?

The benefits of content marketing are clear. But who needs it?

Every business needs content marketing.

Whether you are a small startup or a large enterprise, content marketing can help you reach your goals.


Because content marketing is a powerful tool for any business, it can generate leads, increase brand awareness, and improve customer engagement.

There are many reasons why you might need content marketing.

For example, if you want to increase the number of visitors to your website, if you’re going to increase the number of leads for your business, or if you’re going to improve customer retention rates.

 When do you start using content marketing as a promotion strategy?

The best time to start content marketing is when you have created a new business or have something new to share with your audience.

It could be an event, product launch, or any other type of announcement.

Therefore, as soon as you create a business, you need quality content marketing strategies to develop brand and product (or service) awareness in the marketplace.

What are the fundamentals of Content Marketing?

  • Know and understand your business objectives
  • Customer pain points need to be discovered
  • Create a tremendous user-focused content
  • Develop a content marketing strategy
  • Find and use the most appropriate content distribution channels
  • Find tools to measure your content marketing performance

How to Create a Content Marketing Strategy for Your Business?

What is a Content Marketing Strategy?

A content marketing strategy is a plan for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

Content marketing is not just about blogging.

It includes social media, video, email newsletters, infographics, case studies, webinars, white papers, etc.

Content marketing aims to create high-quality content that attracts audiences and converts them into customers.

Top Ten content marketing tools you need to know

Content marketing is a powerful tool for any business.

It can help you build your brand, increase your visibility, and generate leads. But it can be challenging to know where to start.

This article will explore the top content marketing tools that will help you create and distribute content more effectively.

1) HubSpot:

HubSpot is a powerful inbound marketing platform that helps businesses grow their online presence through blogging, social media, SEO, etc.

2) BuzzSumo:

BuzzSumo is a social media analytics tool that helps marketers find the most popular content on any topic or industry.

3) Hootsuite:

Hootsuite is an all-in-one social media management platform that allows users to manage different social media platforms, post updates, and measure the success of their campaigns.

4) WordPress:

WordPress is a popular content management system used by millions of websites.

It has many features that make it an excellent choice for content marketing.

 It can quickly create landing pages, blog posts, and other web pages.

It also can create forms and surveys that you can use to collect data from visitors to your website.

WordPress also offers many plugins that you can use to add functionality to your websites, such as SEO plugins, social media plugins, and more.

WordPress is best for:

  • Website building
  • Creating and Publishing online content
  • Blogging
  • Online store

5) Rytr:

Rytr is a content marketing tool that helps marketers create, publish and distribute content.

It is a cloud-based platform that is accessible from any device.

The Rytr platform has three main features:

a) Content Marketing Tool:

This feature allows marketers to create, publish and distribute content on social media channels like Facebook, Twitter, LinkedIn, etc.

b) Social Media Management:

This feature allows marketers to manage their social media accounts in one place.

c) Content Analytics:

This feature provides insights into the performance of the content created by the user.

 Rytr is best for-

 Rytr is a new AI writing assistant that can generate content at scale. It can generate content for any topic or niche, and it does not require any human input to do so.

6) Grammarly:

Grammarly is a popular content marketing tool that helps you write better.

It checks your grammar, spelling, and punctuation.

It also provides feedback on your writing style and suggests improvements.

7) Yoast:

Yoast is a WordPress plugin that helps you to optimize your content for SEO.

It has various features, such as checking the readability of your text, finding broken links and images, and even generating an XML sitemap.

Yoast is one of the most popular plugins for WordPress.

It has been downloaded over 20 million times.

And it’s used by more than 10% of all websites on the internet.

8) Google Analytics:

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.

It provides many features, including tracking visitors from different sources, identifying visitor behavior, and measuring conversion rates.

9) Google Optimize:

Google Optimize is a free tool that helps you test and optimizes your website.

It is a Google product that launched in 2017.

It has three main features: A/B testing, personalization, and conversion funnels.

A/B testing allows you to compare two versions of your site to see which one performs better for specific goals like clicks or conversions.

Personalization lets you show different content to different people based on their interests or past behavior on the site.

Conversion funnels help you track how users move through your site and what they do at each step to see where they drop off and make changes.

10) Ahrefs:

Ahrefs is a tool that helps you find the best backlinks for your website.

It has a database of over 100 million domains and backlinks, making it easy to find the correct links for your site.

Ahrefs also has an SEO toolbar that can be installed on any browser and provides information about the current page’s SEO score, keywords, and more.

Ahrefs is one of the most popular tools in SEO today because it provides so much information about any given domain or page.

How to create a content marketing strategy

Content marketing is a powerful way to reach your target audience and generate leads.

It is a process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

The first step in developing a content marketing strategy is identifying your target audience.

It will help you determine what content you should create for your audience.

Next, it would be best to consider the channels you will use to distribute your content.

For example, if you target millennials, you might want to use social media channels like Facebook or Instagram.

The next step is to create an editorial calendar for your content marketing strategy.

It will help you stay organized and ensure that your posts get published on time.

You can also use this calendar as a checklist to know what to post about and when. 

The following are the steps for creating a content marketing strategy:

1. Define your goals

2. Identify your audience

3. Determine what type of content you need

4. Create an editorial calendar

5. Develop a distribution plan

6. Measure success

What is a (Good) Content Marketing Strategy for my Business?

A content marketing strategy aims to create an environment where your target audience will find valuable content.

You can do this by providing your target audience with information that customers need or want or by allowing them to interact with you somehow.

A good content marketing strategy for your business should focus on your target audience.

First, you need to know what customers want, need, and their pain points.

Once you have this information, you can create content to help them solve these issues or answer their questions.

You also need to maintain consistency in your content so that people will see you as an authority in your industry.

A good content marketing strategy should focus on the following:

  • Audience
  • Goals
  • Content Types
  • Distribution Channels

 How to implement a content marketing strategy?

The more shares the content gets, the more people will see it.

It will lead to increased traffic for your website or blog.

There are many ways you can implement a content marketing strategy.

You can start by defining your goals for your business or organization.

What do you want people to do after they read your content?

Do you want them to buy something?

Do you want them to subscribe?

Do you want them to share it with their friends? Once you have defined what you want people to do after they read your content, it is essential to write in a logical sequence so that the reader can follow along and understand what you are telling them.

The following are the steps for implementing a content marketing strategy:

1. Define your goals

2. Create your content

3. Promote your content

4. Measure the results

How to Measure the Success of Your Content Marketing Strategy?

Content marketing is a marketing strategy that relies on creating and distributing high-quality content to attract customers and build relationships.

It is a more affordable, low-risk way to reach a large audience and grow your business.

You can measure the success of your content marketing strategy by the number of visitors, leads, or sales it generates for your company.

You can also measure it by how much time you’ve spent on it or how many people shared it with their friends or colleagues.

Conclusion: The Importance of Creating an Effective Content Marketing Strategy

The conclusion section is the last section of the paper.

It is essential to summarize what we discussed throughout the article.

The conclusion should answer all questions and give readers a sense of closure.

This paper has discussed content marketing strategy and how you can use it to create a successful content marketing campaign.

We have also gone through some examples and explained how content marketing strategy could help brands efficiently reach their goals.

In conclusion, we believe that creating an effective content marketing strategy is essential in today’s competitive marketplace, as it can help brands gain more visibility and ultimately more sales or leads.

Content marketing is a form of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Content marketing aims to create valuable content for the target audience.

You can use this type of marketing to attract new customers, increase brand awareness, drive traffic to a website or landing page, build trust with potential customers, or encourage people to take the desired action.

 You can do content marketing in many ways, including blogging, social media posts, videos, e-books, or white papers.

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By Steve Wanjie

Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.

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