How to Get a Marketing Job in Nairobi, Kenya

Last Updated on 13/04/2021 by Steve Wanjie

How to get a marketing job easily to help you make money is our discussion. Learn how easy it is to start a marketing career when you follow the right steps. Why work in marketing? The answer is here too. Welcome.

Table of contents:

  • What is a marketing job?
  • What types of jobs are available in Marketing
  • What skills does a marketing job require?
  • Where do you get marketing jobs training?
  • Why work in marketing?
  • Is it hard to get a job in marketing?
  • How to get marketing job tips
  •  
  1. What is a marketing job?

A marketing job is an activity that involves designing and implementation processes that promote and sell a product or service in the marketing place to gain a break-even market share and attain profitable sales margins.

As a marketer, it is your job to ensure that the product’s marketing strategy is sound and thus the product is moving smoothly in the market to generate profitable sales volumes.

In simple terms – the job is a sales enabling career because without marketing there would be no product sales. Marketing precedes sales.

2. What types of jobs are available in Marketing

a) Product marketing manager

Skillsets needed:

  • Ability to develop and manage a product campaign
  • You are the overall leader of the product marketing strategy and campaign

b) Brand manager

Skillsets required:

  • Ability to craft a product image and promote it in the marketplace
  • Customer management service management
  • Marketing budget management
  • Marketing software management experience
  • Above-average creativity ability

c) Digital marketing analyst

Skillsets needed:

  • Ability to gather and interpret digital marketing data
  • Ability to analyze online marketing campaign performance
  • Make informed recommendation on how to improve digital marketing campaign performance
  • Ability to fix digital marketing issues 

d) Social media marketing manager

Skillsets in demand:

  • A talent in communication
  • Excellent interpersonal skills
  • You must be well organized
  • Ability to respond positively to social media questions, criticisms, inquiries, and complaints.
  • Social media content development and posting
  • Ability to analyze social media trends

e) Search Engine Optimization specialist-SEO

Skillset:

  • Website analysis
  • Website internal and external linking building management
  • Website rank on search engines management
  • Manage website content development, and maintenance
  • Manage content writers

f) Content development – web content writer

Skillsets: 

  • Excellent writing skills
  • Content marketing skills
  • Keyword research ability
  • Ability to do online research
  • Excellent grammar

g) Graphic design

Skillset:

  • Ability to develop digital formats 

h) Marketing representative

Skillsets:

  • Identifying prospective customers
  • Giving marketing representations to potential customers
  • Generating sales leads
  • Closing sales leads

3. What qualities does a marketing job require?

Marketing businesswoman
  • Creative thinking:

If you can think outside the proverbial box, you can do well in marketing. It is all about being creative in the way you think, do, and implement ideas. Always question the norm because what worked in the last decade might be obsolete today. And be eager to experiment with marketing processes, strategies, designs, plans, and delivery.

  • Energy that engages the environment

Do you know what made Barack Obama the president of the United States of American? Obama was made president by an energetic and memorable keynote speech that he made at the Democratic National Convention in 2004.

He portrayed himself as a person with limitless energy and passion as he delivered that speech, and managed to sell himself as a future president of the United States of America.

As a marketer, you need to exude energy and passion to current and prospective clients in the marketplace. Your presence in a room has to light up the environment with energetic, passionate, and positive vibes that wow the audience.

Life is energy because without it there is no life.

  • Understand the product instinctively

Know and understand every detail about the product. This gives you confidence as you present it to the market via organized events, seminars, and digital marketing channels. You don’t need to read notes (when doing presentations) as you know everything there is to know about the product of the head.

  • The quality of listening

You need to be a good listener to excel in a marketing career.  A good listener will hear, understand, and assimilate the needs of the client. This way you will be in a good position to meet market requirements, solve problems, and deal with marketplace needs amicably.

  • Storytelling helps market products

If you listen to the Obama keynote speech in 2004, you will discover that he likes to tell stories in his speeches. To avoid being boring, you need to tell sweet entertaining stories within your product presentation talk. The world is always fascinated by storytellers.

  • Determination to overcome the odds

Marketing is not for the faint-hearted, it is for the tough guys who don’t give up. There is a lot of rejection in marketing but the tough guys are never deterred. They go at it until they make it because, in marketing, there is a lot of money to be made.

  • A people personality

A marketing job is suitable for an outgoing personality that finds it easy to talk to family, friends, and strangers alike. If you don’t feel comfortable talking to people, marketing as a career might not be for you, unless you are a graphic designer who does not leave the office for fieldwork.

4. Where do you get marketing jobs training courses?

There are many institutions that offer marketing training courses online. The choice is yours but there is no excuse for not get a marketing certificate. If you have no funds to pay for a course you can go for free training.

How can I learn marketing for free?

Marketing job requirements

Solution-training for beginners:

Below you will find places where you can get in-demand courses online. Google training is among the best because its graduates are in high demand especially due to digital advertising skills shortage worldwide.

Alison.com has free high-quality marketing courses for you. Just visit this website and sign up for free and start learning immediately.

The other place you can find both free and paid for marketing courses is udemy.com

  • A must have training from Google:

Google free digital marketing course will help you get high paying jobs online especially if you want to start a digital marketing agency in the long run.

Free courses for content marketing (content writers) are available at HubSpot Academy

Free graphic design course are available at Canva and Skill Share.

5. Why work in marketing?

  • A university degree is not a necessity

You do not need a degree to have a successful career in marketing. Although it might help those who want to go into top level management positions from the beginning, you should be able to get in without a degree easily as a beginner.

The marketing career is open to all humanity, educated or illiterate; you have an equal chance to try your luck in this trillion dollar industry.

  • The money is in marketing:

 The people who live their financial dreams are in network marketing. If you can market, money will come looking for you because the business world revolves around marketing. Nothing sells until it is marketed in the marketplace.

Making one million Kenya shillings every month in marketing is child play depending on the type of marketing job you are in. But some guys are making much more than a million and they are high school dropouts.

  • Marketing is not a boring job – it is a social type career

Can you imagine how the working life of a practicing career accountant is? Compare it with a marketing job that revolves around meeting current and prospective clients every day outside the office.

You make more money and you get to create new friendships almost every day that is not boring in any shade.  You get to work with people within or outside the office because the nature of the job is collaborative.  Marketing is a fun career.

  • Marketing is a training ground for future business owners

Are you planning to start a business in future?  Guess what, a career in this field trains you how to become a successful business owner in future.  You learn many important lessons on how to run a business while at it.

Examples:

You learn the following while doing your daily marketing duties;

a) Public relations

b) Customer services

c) Negotiation

d) Account management

e) Deal closing

f) Product branding

g) Product promotion

5. Why work in marketing?

  • A university degree is not a necessity

You do not need a degree to have a successful career in marketing. Although it might help those who want to go into top level management positions from the beginning, you should be able to get in without a degree easily as a beginner.

The marketing career is open to all humanity, educated or illiterate; you have an equal chance to try your luck in this trillion dollar industry.

  • The money is in marketing:

 The people who live their financial dreams are in network marketing. If you can market, money will come looking for you because the business world revolves around marketing. Nothing sells until it is marketed in the marketplace.

Making one million Kenya shillings every month in marketing is child play depending on the type of marketing job you are in. But some guys are making much more than a million and they are high school dropouts.

  • Marketing is not a boring – it is a social type career

Can you imagine how the working life of a practicing career accountant is? Compare it with a marketing job that revolves around meeting current and prospective clients every day outside the office.

You make more money and you get to create new friendships almost every day that is not boring in any shade.  You get to work with people within or outside the office because the nature of the job is collaborative.  Marketing is a fun career.

  • Marketing is a training ground for future business owners

Are you planning to start a business in future?  Guess what, a career in this field trains you how to become a successful business owner in future.  You learn many important lessons on how to run a business while at it.

Examples:

You learn the following while doing your daily marketing duties;

Public relations

Customer services

Negotiation

Account management

Deal closing

Product branding

Product promotion

6. Is it hard to get a job in marketing?

No, it is not hard to get a job in marketing because the educational requirement isn’t a hindrance in this industry. Any person can find a marketing job as long as they have a passion for it.

How to get marketing employment tips

There are several ways you could use to get a marketing job. Below we discuss a few to help you out.

  • Courses

The starting point of any career is training to gain certification that proves you belong. As a beginner, taking marketing courses is highly advised. A course certificate proves to a potential employer that you have the skill and know-how to handle the job.

A course certificate affords you the confidence to write a professional resume. A resume enables you to apply for marketing jobs both off and online.

Continue taking marketing courses until you reach the highest management level in the industry. This improves your earnings and influence in the industry as your career grows.

  • Internship

Why should you apply for job opportunities to work for free without pay?  Here are the reasons why internships are so helpful:

a) Internships help get one foot into the industry

b) It is an opportunity to practice your skills

c) Gain the necessary work experience

d) Enrich your resume

e) An internship may turn into a permanent job opportunity

Do not stay idle waiting for job opportunities. Go out there and find internships to keep you busy as you look for real employment.

  • Freelance Marketing assignments

Once you have your first certificate there is nothing stopping you from doing freelance work online. There are numerous websites where you could find freelance assignments to start making money as you continue learning.

Where to find freelance work or assignments to start making money online:

Freelancer

Fiverr

Upwork

  • Work experience

You can get a marketing job through work experience. This is the easiest way to get into marketing. Get yourself a sales job in any company. You could also  work under commission payment terms for any employer. You are not an employee of this company because you earn money on sales you make.

Once you are working as a salesperson, and you are known to the company, you could easily apply to join their marketing department. This is the route untrained people get into a marketing career. They then learn on the job starting from the bottom.

  • Join LinkedIn

Why?

Hiring managers and recruiters check potential employee’s profiles on LinkedIn before making a decision. If you are not on this platform you are likely to lose the opportunity. LinkedIn is a search engine for the labor market. Employers and prospective employees meet here.

How do you get high paying jobs in the marketing industry?

You do a professional resume. You could even pay an expert to write your resume for you. Once you have an excellent resume the best next move is to sign up for a social media platform commonly known as LinkedIn.

LinkedIn is the easiest and fastest way to get a marketing job on the planet right now.

How?

Here is what you need to do to get a good marketing job through LinkedIn:Join the social media platform

a) Showcase your marketing qualifications, skills, experience, and talent through your LinkedIn profile. Your profile must be up-to-date with a clean passport size photo. Your resume must appear in your profile too. This way you will be invited for job opportunities regularly on this platform as long as your resume indicates work experience. Freelancing and internships are part of work experience too.

b) Apply for job opportunities that the platform presents to you almost every week

c) Build your network on this platform because good jobs are found through networking. Tell your network that you are looking for a new job.

c) Contact hiring managers directly on this platform via InMail

d) Never use the words such as; job seeker, I’m looking for a job, I need a job, etc., in your LinkedIn profile. These words make you look desperate. It is unprofessional.

Conclusion:

A career in market is an enjoyable undertaking for outgoing, happy, sociable, and high energy personalities. That is not to say that other personalities have no space in marketing. The marketing industry has money niches that include graphic designers, copy writers and content writers. These niches are manned by professionals who seat behind a desk all day.

Otherwise the real marketers spend their days in the field, meeting current and prospective clients. This is where the fun is for the out-going marketing fellow.

As discussed above it is an industry open to all people, those who went to college and those who didn’t. Your ability to help generates sales lead and close deals is what matters most in marketing. To work in this industry, I believe the tips discussed here will help you get going in the right direction. Take your courses continuously and you will excel both financially and career wise.

Thank you for visiting with us

Bye for now

Steve Wanjie

The founder:

Dijitomarketing.com

Laikipo.com

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