How to Market Your Business in Kenya Explained

Last Updated on 03/08/2022 by Steve Wanjie

How to market your business in Kenya? This question has many readers looking for answers.

Now, this question has an in-depth explanation below.

 Welcome!

Table of contents:

Marketing is communicating the value of a product or service to customers to sell that product or service. 

It is a critical factor in the success of any business. It is the process of getting your message to the right people at the right time. 

You can do marketing through various channels such as social media, email, and direct mail.

The most popular marketing channels are:

• Word-of-mouth

• Offline advertising

• Social Media Marketing

• Email Marketing

• Content Marketing

• Direct Mailing

• Search Engine Optimization (SEO)

This article focuses on helping you learn how to market your business to grow sales and profits.

What do you need to market your business effectively?

There are two crucial avenues you could use to market your business.

 These two avenues are:

a) Offline marketing

b) Online marketing

a) Offline marketing

What is offline marketing?

Offline marketing is a term used to describe any marketing activity outside the digital world.

List of offline marketing types:

• word-of-mouth

• print media advertising

• television ads

• radio commercials

• billboards

• sign boards

b) Online marketing

What is Online marketing?

Online marketing is promoting your business or organization on the internet.

Online marketing is a set of tools and methodologies used for promoting products and services through the internet.”

techopedia.com

List of online marketing types:

• social media

• email marketing

• search engine optimization

• Pay-per-click

• Display advertising

• Content marketing

• Affiliate marketing

• Mobile marketing

• Video marketing

• Influencer marketing

• Audio marketing

• Marketing bots

• AI marketing

• Metaverse marketing

How to Market Your Business in Kenya Methods

Marketing methods are the strategies marketers use to promote their products or services.

You can use many marketing methods to promote a product or service.

Some of these methods include advertising, public relations, and direct marketing.

Advertising is the most common form of marketing. Companies use it to reach out to potential customers through various media channels such as television, radio, newspapers, magazines, billboards, and online ads.

Public relations is another form of marketing that involves building relationships with journalists and other media professionals to get positive publicity for a company’s products or services.

Finally, direct marketing involves sending promotional materials to potential customers through SMS, mailings, or email campaigns.

1. Make use of both offline and online marketing channels to market your business

Many marketers ignore the offline marketing channels believing that offline marketing is dead.

They are wrong because offline marketing is still in use across the globe.

Local and international Television stations, newspapers, magazines, and radio stations, still carry ads.

Billboards and sign boards are still visible on highways and in the streets.

Online marketing has hugely diluted the offline marketing effectiveness but has not killed it.

Thus, it would be best to use both because you will gain an advantage over those who use digital marketing channels only.

2. Create an online home for your business

How do you create an online business marketing home?

Answer:

You start a website.

A website is your official online business address or office. It is where you send current and potential customers on the internet.

Your website should have a blog, a vital marketing tool on the internet. Your blog enables you to do content marketing online.

What is content marketing?

Content marketing is a form of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Content marketing aims to create valuable content for the target audience.

You can provide relevant information and entertainment to the target audience.

The goal of content marketing is not to sell products or services directly but instead to build trust with the target audience so they will purchase from you in the future.

You should also make sure that you have a website with an online store so that people can buy your products or services directly from the site without having to leave the site.

3. Be present on social media

Social media is a powerful tool for businesses to reach out to their customers and potential customers.

It is also an excellent way for companies to get feedback from their customers.

There are many ways that you can build your presence on social media.

You can start by creating a Facebook page, Twitter account, Instagram account, and LinkedIn account.

You should also make an email newsletter that you can send out periodically to your subscribers

4. Incorporate social media advertising in your marketing strategy

What is social media advertising?

Social media advertising is a form of marketing that uses social media platforms to promote products and services.

It is a way for businesses to reach out to their target audience and create awareness about their brand.

How do you do social media advertising?

You can do social media advertising in many ways, such as through paid ads, organic posts, or sponsored content.

Paid ads are the most common form of social media advertising because they are the easiest way for companies to reach their target audience.

Paid ads:

Paid ads are a form of advertising that is paid for by the advertiser.

The ads are usually shown on a website or app and can be in the form of text, images, videos, or other media.

Paid ads have been around since the early 1900s. 

The first paid ad was published in 1885 by Procter & Gamble, which advertised Ivory soap with an image of a woman holding her hands out to show how clean they were after washing them with Ivory soap.

The best social media platforms to use for advertising your business, product or services are;

• Facebook

• LinkedIn

• Twitter

• Instagram

• Pinterest

5. SMS and Email marketing

There is email marketing in the developed world, but in Kenya, we have SMS.

The use of email marketing is shallow because Kenyans live in the mobile phone revolution.

In Kenya, every aspect of economic activity is mobile technology-based.

What is SMS marketing?

SMS marketing is a form of marketing that uses text messages to send promotional messages to customers.

The first SMS message was sent in 1992 by Neil Papworth, a 22-year-old British engineer.

He sent the message “Merry Christmas” from his computer to his colleague Richard Jarvis’s mobile phone.

There are many SMS marketing service providers. Just Google and choose a service provider of your choice.

What is email marketing?

Email marketing is a form of digital marketing that allows businesses to send customers promotional messages, announcements, and newsletters.

Email marketing is one of the most cost-effective ways for companies to reach their customers.

It’s also one of the most effective ways for companies to build customer relationships.

It is in use in the rest of the world except in Kenya and the rest of Africa.

6. Make use of Google ads and Google My Business

What are Google Ads?

Google ads is a service that helps businesses to promote their products and services on Google.

It is an advertising platform that allows advertisers to show ads on Google’s search results, YouTube, Gmail, and other sites.

Google Ads offers advertisers a wide range of ad formats, including text-based ads, image-based ads, video-based ads, and rich media ads.

These formats allow you to combine images with text or video and shopping ads (which enable users to purchase items directly from the search results).

What is Google my business?

Google My Business is a free and easy way to manage your business information on Google.

It helps customers find your business, connect with you on social media, and get directions to your place.

You can use Google My Business to:

• Add photos of your business

• Share updates about your business

• Respond to customer reviews

• Get insights about how people find and interact with your business on Google Search, Maps, and Google+

7. Utilize press releases to market your business

Press releases are a form of public relations used to promote a company, product, or event.

They are usually written by its marketing team and distributed to the media for publication.

A press release is typically written in the third person and includes information about the company, its products or services, and what it has accomplished.

It also provides contact information for the company’s spokesperson.

Write a press release to expose (create exposure or awareness of) your business and your product or service.

You can hire a public relations service provider to write and distribute your press releases. 

8. Metaverse marketing is the future for successful marketers

What is Metaverse marketing?

Metaverse marketing is a new form of marketing that creates a virtual world for the customer.

It is an immersive experience that allows customers to explore and interact with the brand.

This type of marketing aims to create an emotional connection between the customer and the brand.

You can use this type of marketing in many different ways, such as:

• Creating a virtual world for customers to explore

• Creating interactive experiences for customers

• Giving customers access to exclusive content

9. AI marketing

What is AI marketing?

AI marketing is a new way of marketing that uses artificial intelligence to automate generating content.

It is a form of content marketing that uses AI to generate content for the company.

You can use AI-generated content in many ways, such as:

• Generating blog posts

• Creating social media posts

• Creating email newsletters

• Generating product descriptions

• Generating video scripts

An example of an automated content generator is Rytr.

What is Rytr?

Rytr is a content marketing platform that uses AI to generate content.

It was founded in 2016 by two entrepreneurs who were frustrated with the lack of quality content on the internet.

They wanted to create a tool to help marketers and businesses create high-quality, engaging, and shareable content at scale.

The Rytr team has developed an AI-powered engine that can generate over 1 million pieces of unique text every month.

The machine can produce any reader – from blog posts to social media posts, from product descriptions to email newsletters – in any language and for any industry.

The Rytr engine is powered by machine learning algorithms trained on millions of articles from different industries and topics.

As a result, the Rytr engine can process new text faster than a human.

Conclusion: How to Market Your Business in Kenya

This article has provided you with a few tips on your business’s market.

Use these tips to promote your brand, products, or service to grow and expand your market share in the marketplace.

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Reference:

Market Your Small Business Online

Digital Marketing Trends