Real Estate Marketing Funnels You Need to Know

Last Updated on 30/01/2022 by Steve Wanjie

Real estate marketing funnels are a type of funnel that is used to market real estate.

They are typically used by real estate agents and brokers to help them sell their properties.

The history of real estate marketing funnels can be traced back to the late 1800s when they were first used by the United States Postal Service.

The USPS would use these funnels to send out mailers for new homes in different cities across the country.

In recent years, these funnels have been used by many companies in different industries such as insurance, finance, and healthcare.

What are real estate marketing funnels

Real estate funnels are systems that encourage visitors to visit your website or landing page, turning them into leads, nurturing them before they turn into legitimate prospects, and helping them get to be your clients.

Other ways of defining real estate marketing funnels are:

a) A real estate marketing funnel is a process that helps you identify your target audience, create content that will resonate with them, and then convert them into leads.

b) A real estate marketing funnel is a digital marketing tool that helps sellers market their homes through a series of steps.

It includes various features like social media marketing, content creation, email marketing, and more.

Real estate marketers can use this tool to create funnels for their listings, which will help them generate leads and close deals with ease.

What is a Real Estate Marketing Funnel?

A real estate marketing funnel is a digital marketing tool that helps sellers market their homes through a series of steps.

It includes various features like social media marketing, content creation, email marketing, and more.

a real estate marketing funnel example - Real Estate Marketing Funnels
a real estate marketing funnel example

Why do real estate agents need to use marketing funnels?

Real estate agents need to use marketing funnels to get their properties listed at the top of Google searches.

This will help them get more leads and increase the chance of selling their properties.

There are many reasons a real estate agent needs to use marketing funnels.

Why real estate agents need to use marketing funnels:

  • Most people search for homes online, which means that they can be found by potential buyers through search engines like Google and Bing.
  • Marketing funnel helps real estate agents gain more exposure and find new clients.
  • It also helps them generate leads and close deals faster by automating processes like lead capture, website visitors, email marketing, social media engagement, etc.
  • Marketing funnels are cheaper than other methods because they can be set up in less than an hour with little budget investment required.

What are the 8 most common types of real estate marketing funnels?

The 8 most common types of real estate marketing funnels are:

  1. Free Reports funnel

2. Consultations funnel

3. Gift Leads funnel

4. Trial Offers funnel

5. Joint Ventures funnel

6. Co-Op Offers funnel

7. Content Marketing funnel

8. Facebook Groups funnel

In real estate marketing, you will hear about different “funnels” a lot.

These funnels are marketing systems and real estate funnels are designed to guide a prospect to the next level of interest.

And the more people who enter your funnel, the more likely you are to turn them into a client.

Think of it as a process- from the time a prospect finds you, to the time you generate a contract.

Of course, you want to maximize the number of people who enter the funnel and most of that is going to depend on how well you market to the right people.

  1. Free Reports funnel

A Free Reports funnel is a simple type of sales funnel, which is used to get leads for the business.

The funnel starts with a form, where the visitor gives an email address.

Then the visitor gets a free report in the email.

Then he’s asked whether he would like to be part of a free real estate seminar, and so on.

The technique is good for a product launch.

2. Consultations funnel

A Consultations Funnel is a sales funnel that can be used to generate leads for real estate sales agents.

It’s very powerful because it allows you to customize the written sales offers and landing pages to your audience, so you can get more qualified leads.

You can give free consultations and in return, you generate leads.

3. Gift Leads funnel

Gift Leads Funnel is a very popular sales funnel among e-commerce companies.

Here, you can offer a gift to your customers for just submitting their name and email. Later, you can follow up with them and make a sale.

4. Trial Offers funnel

A Trial Offers funnel is a process of selling a free product in exchange for the customer’s email address and/or phone number.

It usually begins by using a low-cost product.

This low-cost product is the bait.

The goal is to gain the email address of the customer and her phone number.

This way, the company can send marketing messages to their customers or potential customers at no advertising expense.

Over time, the company could build a large database of email addresses and phone numbers.

This list can be sold or used to boost sales.

5. Joint Ventures funnel

Joint ventures can be simply defined as a collaboration between two parties with a pre-determined set of goals.

It is a win-win situation for both parties as they get a chance to experience a new set of ideas and also get a new connection in the business field.

The best part about joint ventures (JV) is that you can work on them with your competitors, which will help in increasing your market share.

For example, a travel agency can partner with a hotel chain to organize vacations.

They can opt for a revenue share in which the hotel chain pays a percentage of the overall sales to the travel agency.

The travel agency can then take care of more clients and can even attract new customers.

6. Co-Op Offers funnel

A Co-Op Funnel is a form of a sales funnel that connects two or more sellers, allowing a seller to conduct his sales process and make a sale using the offers provided by the other seller(s).

The concept is rather simple and straightforward.

Sellers can decide on the product, price, discount, and all other factors associated with the product, while the offers funnel provides the sales process, advertising, and all other requirements to make the sale.

7. Content Marketing funnel

A content marketing funnel is a process in which a company creates a piece of content, promotes it, then gathers leads, and finally sells the product.

It’s a step-by-step process that increases the conversion rate of sales that a company receives.

For example, a company’s goal might be to capture leads, create more awareness, and ultimately drive more sales.

Thus, they might create a blog post that helps their readers to solve a problem, then promote the post to their readers.

They might also promote the post on social media.

The result of this process is that people are reading the company’s content, which ultimately means they are generating more leads and they are selling more products.

8. Facebook Groups funnel

Facebook group funnels are a way to capture leads and generate traffic in a very organized and structured way.

A Facebook group is set up first.

Once you create the group, you then need to Write a Facebook Group Post.

The post will include a link to an option or a video.

Once the post is published and you are in the group, you can expect a conversion.

This is a way to generate leads and capture sales.

You can also use Facebook group funnels to market your e-commerce, services, and physical products.

The way the funnel works is you invite the members of the group to an upsell.


Real estate marketing funnels are a type of digital marketing funnel designed to help real estate agents and brokers generate leads and sell properties.

Other effective property marketing funnels include:

  • Online Real Estate Marketing Funnel:

This type of funnel is usually used for lead generation, but can also be used for in-person sales.

  • In-Person Marketing Funnel:

This type of funnel is usually used for in-person lead generation, but can also be used for online lead generation.

  • Video Marketing Funnel:

This type of funnel is usually used to generate leads, but can also be used to bring attention to the property.

How to ensure your real estate marketing funnels are a success

To start with, you need to make sure that you have the right strategy.

One of the things that you want to keep an eye out for is the fact that you want to make sure that you are focusing on the smallest segment, which is likely to give you the greatest results.

What this means is that you will want to look at the profile of a lot of potential customers and you will have to narrow down the list so that you are only targeting people who have the highest likelihood of buying your product or service.

With a proven real estate marketing funnel strategy, you can turn 100 leads into $50k in Annual Revenues.

And thousands of leads can create millions in revenue. But not all real estate marketing funnel strategies are created equal.

Here’s how you ensure your real estate marketing funnel strategy is a success:

  • You have to craft a real estate marketing funnel strategy that is laser-targeted to a niche.
  • You have to be using a lead capture page (landing page) that is designed to capture leads and convert them into buyers.
  • You have to be using a lead capture page that is integrated with a lead management system (CRM), so all your leads are organized for you.

If you’re in the real estate business, this is a no-brainer: You need a proven real estate marketing funnel strategy.

Creating a Realtor Marketing Landing Page

A landing page is a website that is designed to capture the attention of potential customers and convince them to take action.

It is a single webpage that contains all the information about a specific product or service.

Landing pages are used by many companies, including real estate agencies, to promote their services and products.

They are also used by businesses in general as an effective way to convert visitors into leads or customers.

The goal of a landing page is to get people to take action, such as filling out a form or clicking on an offer.

The best way to create a landing page is by using the same design and layout as your website.

This will make it easier for visitors to find what they’re looking for on your site.

Choosing Your Best Online Marketing Platforms and Tools

With the help of website builder software and tools, you can build a website in a short time.

The best part is that they are incredibly affordable.

Website builders are not just for startups anymore as more and more people start to use them to build their own websites.

It’s a great way to save money on web design and development costs.

Websites built with website builders are also very easy to maintain and update, which is great for people who don’t have much time on their hands.

Conclusion: The Future of Realtor Promotions is in the Online World

This is the conclusion of how the future of realtor promotions will be in the online world.

With AI assistance, realtors can put their skills to use in a more efficient way.

They can make sure that they are not wasting time on skillsets that they don’t have and instead focus on what they are best at – creativity and emotions.

As technology advances, companies like Amazon, Google, and Facebook have been able to use AI to improve their services.

It has also allowed them to increase productivity by automating high-volume processes like data collection and analysis.

This has led to an increased demand for content writers who can create unique content for these companies at scale.

Thanks for your visit

7 Content marketing strategies for amazing real estate sales



Funnel examples

By Steve Wanjie

Steve Wanjie is a digital marketing specialist, SEO Expert, expert article writer, blogger, sex educationist, and businessman. He is the founder of Dijito Marketing and Laikipo.com. He works and lives in Nairobi Kenya.

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