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Our business is to help you create and manage your Google Business Profile (GBP.)

A graph showing Monthly Subscriber Growth Before and After Creating Google Business Profile
A graph showing Monthly Subscriber Growth Before and After Creating Google Business Profile

What is a Google Business Profile

Your business can manage its online presence through Google search and maps with the help of Google Business Profile, formerly known as Google My Business, a free tool.

Google Business Profile allows companies to:

  • Claim and verify their business listing: 

GBP (google business profile) ensures accurate information about your business appears online, including contact information, hours of operation, and photos.

  • Manage reviews and respond to customer feedback:

GBP fosters credibility and confidence among prospective clients.

  • Post updates and promotions: 

GBP is a great way to share news about your business, offer discounts, and attract new customers.

  • Track performance and insights: 

GBP gives you insights into how customers are finding your company online and how to enhance your online visibility.

Your Local business can increase its internet presence, attract more clients, and expand by utilizing Google Business Profile.

How does GBP help small businesses?

Google Business Profile (GBP) offers various benefits to small businesses, helping them:

1. Increase Visibility and Reach:

  • Appear prominently in local Google Search results, including the coveted Google Maps “3-pack.”
  • Attract customers searching for businesses like yours in their area.
  • Showcase essential information like business descriptions, contact details, and photos.

2. Drive Customer Engagement and Acquisition:

  • Encourage customers to leave reviews and testimonials, building trust and credibility.
  • Respond to reviews and feedback, demonstrating responsiveness and customer care.
  • Post updates and promotions to keep customers informed and engaged, driving website traffic and conversions.

3. Improve Local SEO and Online Presence:

  • Enhance local search ranking through optimized profile information and engagement.
  • Use Google My Business Insights to get insightful information about the demographics and behavior of your customers.
  • Manage online reputation and address negative feedback effectively.

4. Level the Playing Field:

  • Access powerful marketing tools for free, competing more effectively with larger businesses.
  • Target local audiences directly and reach customers at the decision-making stage.
  • Showcase unique offerings and build a solid local brand identity.

5. Measure and Analyze Results:

  • Track key metrics like website clicks, call volume, and search impressions.
  • Identify areas for improvement and optimize your GBP profile for better performance.
  • Gain valuable data to inform future marketing and business decisions.

Overall, GBP empowers small businesses with a powerful tool to manage their online presence, attract new customers, and achieve their growth goals.

What Services does Dijito marketing offer in GBP?

We offer the following three services.

1. Profile Optimization:

We optimize your Google Business Profile to grow your online business visibility and increase customer numbers. And profitability.

Key aspects:

a) Completing all profile-relevant data: 

Ensure the name, address, phone number, website, and other information associated with your business are correct and current.

b) Choosing relevant categories: 

The categories best describe your business and services.

c) Adding high-quality photos and videos: 

Showcase your products, services, team, and facilities with visually appealing images and videos.

d) Optimizing your description: 

Write a compelling and informative description highlighting your business’s unique selling points and keywords relevant to local searches.

e) Using keywords strategically:

Integrate relevant keywords throughout your profile, including your description, categories, and Q&A section.

2. Review Management:

We help acquire, respond to, and manage online reviews on your Google Business Profile.

Key aspects:

a) Encouraging positive reviews: 

Engage in proactive customer review solicitation via email, social media, and in-person contacts, among other channels.

b) Responding to all reviews: 

Acknowledge and address all positive and negative reviews professionally and promptly.

c) Addressing negative reviews: 

Turn negative feedback into a positive experience by acknowledging the customer’s concerns and offering solutions or apologies.

d) Using reviews as social proof: 

Display gratifying comments and endorsements on your website, social media accounts, and other promotional materials.

3. Post Creation:

We Create and publish engaging content on your Google Business Profile, including updates, offers, and events.

Key aspects:

a) Publishing regular content: 

Aim to post at least once a week to keep your profile active and informative.

b) Sharing relevant information: 

Highlight special offers, upcoming events, new products or services, and other valuable information for your audience.

c) Optimizing your posts for local SEO: 

Integrate relevant keywords into them to improve their visibility in local searches.

We help you create and get listed on Google Business Profile.

Call Steve at +254724130446

Email: [email protected]

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